Fitbit takes a second swing at smartwatches with the $199 Versa

  • At a press event in New York City, Fitbit executives were covertly wearing the new smartwatches ahead of their keynote, and it was difficult to tell the devices apart from the Apple Watches attendees had been wearing until you start looking for a digital crown.
  • The features aren’t particularly exciting, especially if you’ve been following Fitbit’s products for awhile, but they’re what you’d expect from a smartwatch trying to take a bite of the wearables market that continues to aggressively grow year over year.
  • The question is whether the lower-priced Versa will help Fitbit regain some of its steam in the smartwatch market, having just ceded the title of number one US wearable maker to Apple and coming off a disappointing holiday earnings report.

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