Religious leaders are becoming content creators to keep their followers engaged

  • Search for Sunday sermons on YouTube, and you’ll get a hodgepodge of results: inspirational-style talks on struggle and resilience, viral videos featuring televangelists like Joel Osteen, and small livestreams from the homes or empty churches of Christian pastors and religious leaders.
  • John McGowan, the lead pastor at the Washington, DC-area Restoration City Church, told Recode that, since the pandemic, he’s shortened his services to a more “TED Talk style than what I would normally,” recognizing that people watching online can’t focus in the same way.
  • Mike Moser, the lead pastor of Connection Christian Church in Columbus, Nebraska, told Recode that even as his church has turned to about once-a-month drive-in outdoor services, they still invested in more software and equipment to improve the community’s video feed.

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