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The New York Times is thriving in chaos

  • It is also, sadly, not useful news for the rest of the news business, which even as the Times thrives is struggling to scare up revenue and hang on to newsroom resources, making it difficult to provide crucial information in a crucial period for the nation.
  • And it’s also the result of industry trends: Advertising-based businesses other than Google and Facebook were having a hard time well before the pandemic.
  • You can see the challenge of running an ad business in the Times’s quarterly results today as well: The Times’s print ads and digital ads both plummeted, and its overall ad revenue dropped 30 percent compared to the same period a year ago.
  • But for news publishers in between — that is, pretty much everyone else — that model hasn’t worked, which means we’re seeing a grim cycle of declining revenue, which leads to fewer resources, which leads to fewer subscribers.

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How a toy hamster went viral and made two dropshippers $1 million - Business Insider

  • Little did Carbone know, the talking toy hamster had likely made it into her stocking because of a group of e-commerce entrepreneurs known as dropshippers who took the relatively obscure toy sold in China, and popularized it around the globe.
  • Steve and Evan Tan began selling the talking toy hamster product in July 2017.
  • Evan and Steve are both fluent in Mandarin and English, which means they can deal directly with suppliers in China, and they can also translate a product's appeal to an English-speaking audience.
  • Their team helps them identify potential viral products, secure deals with suppliers, and create videos and ads designed to grab the attention of shoppers in English-speaking countries.
  • Once Steve and Evan have identified a product they think will translate well to an English-speaking market, they have to act quickly.

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Gift Guide: Black Friday tech deals that are actually worth checking out

  • In a year where asking Alexa what day today is feels totally normal, this Black Friday seems like it came out of nowhere.
  • As we say pretty much every year, a lot of Black Friday deals are… not that good.
  • Roku’s new Streambar — basically a Roku box and a soundbar crammed into one package — is going for $100 today, down from its normal price of $130.
  • If you don’t mind ads, Hulu is slashing the price of its ad-supported plan from $6 a month to $2 a month for 1 year.
  • Sadly, no deal for the ad-free plan, which is still at its normal $12 a month — but if you were planning on checking out the ad-supported plan anyway, you might as well save a couple bucks.

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Facebook's AI ad purge hurting small business owners ahead of holidays - Business Insider

  • But those advertisers — all of whom run small or medium businesses, or run ads on behalf of them — told Business Insider that the slow, opaque, and inconsistent customer service Facebook provides to smaller advertisers has left them locked out of their accounts, sometimes for weeks or even months at a time, often costing them tens of thousands of dollars in revenue as they try to get erroneous bans reversed.
  • Wagner was among dozens of advertisers who reported waiting a month or more for Facebook to review an appeal, even though a customer support representative told him via chat that the process usually takes 24 to 48 hours, according to messages viewed by Business Insider.

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Why the Trump campaign is going all-in on YouTube

  • (YouTube did not comment on these prices, when Recode asked.) This expensive and possibly scattershot tack represents a markedly different approach for the Trump campaign, which built a strategy that involved highly targeted ads on Facebook in 2016.
  • Through advertisements and organic views, the campaign has adopted a certain style for some videos that it’s promoting heavily with ads targeted to specific locations.
  • Google, which owns YouTube, announced last year that it would limit the ability of campaigns to target political advertisements this election cycle, meaning that users couldn’t be shown ads based on their presumed political leanings or prospective voter lists.
  • We’ll soon know whether heavily promoting ads like these — which also include boisterous animations declaring that Donald Trump is still president and meme-y, conspiratorial videos floating that Biden is senile — in the final days of a campaign will help Trump win a second term.

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