Business Insider Intelligence Social media's immense popularity and influence have built a huge potential audience for shopping through social platforms.
Global internet users spent an average of 142 minutes per day on social media in 2018, up from 90 minutes in 2012, according to a report from GlobalWebIndex cited by Digital Information World.
This has made social media a major influence on consumers' purchasing habits, with 36% of US internet users saying social networks have become as important as other information sources for making product choices, up from 27% in 2015, according to a survey from GfK cited by eMarketer.
We also look at the top social media platforms' social commerce offerings and analyze the future of each company in the space.
Disney’s launch of its premium subscription streaming service Disney+ was not without issues – high demand resulted int content not being accessible for hours on its first day of availability.
To put it in perspective, Netflix recently reported 158 million subscribers, but that’s its total audience after many years of availability, across a broad global market.
Netflix also started out with much lower subscriber counts when it was U.S. only, with 7.38 million in 2007, the year it began offering streaming for the first time.
Disney+ has been offering customers in the U.S. the ability to pre-order their accounts since a couple of months ago, so its subscriber count represents a bit of runway and marketing effort, rather than just pent-up demand.
But that’s still a very impressive debut for a brand new streaming offering, and a firm basis upon which Disney can grow its audience through future releases and marketing efforts.