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THE SOCIAL COMMERCE REPORT: Inside the fast-developing opportunity to reach billions of consumers' wallets using social platforms

  • Business Insider Intelligence Social media's immense popularity and influence have built a huge potential audience for shopping through social platforms.
  • Global internet users spent an average of 142 minutes per day on social media in 2018, up from 90 minutes in 2012, according to a report from GlobalWebIndex cited by Digital Information World.
  • This has made social media a major influence on consumers' purchasing habits, with 36% of US internet users saying social networks have become as important as other information sources for making product choices, up from 27% in 2015, according to a survey from GfK cited by eMarketer.
  • We also look at the top social media platforms' social commerce offerings and analyze the future of each company in the space.

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Disney+ has already attracted over 10 million subscribers

  • Disney’s launch of its premium subscription streaming service Disney+ was not without issues – high demand resulted int content not being accessible for hours on its first day of availability.
  • To put it in perspective, Netflix recently reported 158 million subscribers, but that’s its total audience after many years of availability, across a broad global market.
  • Netflix also started out with much lower subscriber counts when it was U.S. only, with 7.38 million in 2007, the year it began offering streaming for the first time.
  • Disney+ has been offering customers in the U.S. the ability to pre-order their accounts since a couple of months ago, so its subscriber count represents a bit of runway and marketing effort, rather than just pent-up demand.
  • But that’s still a very impressive debut for a brand new streaming offering, and a firm basis upon which Disney can grow its audience through future releases and marketing efforts.

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