Marijuana and CBD companies can't advertise on Facebook and Google, so they're getting creative
- Bozin got to work on a line of CBD-infused dog products, including a dry shampoo and puppy treats, that he calls ZenPup. But in trying to find customers for his new company, Bozin faces a unique challenge in today's market.
- The two dominant online advertising platforms account for 57 percent of the U.S. digital ad market, according to eMarketer, and almost all emerging brands today count on Google's search ads and Facebook's precision targeting to efficiently get the word out.
- With so much uncertainty in the market, Google and Facebook have shied away from allowing marijuana and CBD advertising, taking a similar approach to how they handle tobacco and related paraphernalia.
- The co-founders, who worked in marketing and public relations, are spending time building relationships with media companies, high-end dispensaries and pet accessory retailers, along with other brands that might be open to partnering with a CBD provider.
Here's how TJ Maxx keeps its prices so low
- TJ Maxx is thriving as other retailers struggle.
- TJ Maxx's parent company, TJX Companies, reported on November 20 that comparable sales were up 9% at TJ Maxx and Marshalls in the most recent fiscal quarter.
- It was the 17th consecutive quarter that customer traffic was up at the stores.
- The off-price retailer has been benefiting from a disappearing middle class and higher demand for budget options — two factors that have been hurting department stores like JCPenney and Sears.
- TJ Maxx is able to keep its prices low using a number of different strategies.
- According to the company, much of it comes down to the way TJ Maxx buys its merchandise.
- It purchases stock from manufacturers that make too much and department stores that overbuy, and it jumps on deals at the end of the season.
This graph shows 90% of political donations from Google workers went to the Democrats
- BI worked with GovPredict, the political data firm backed by prestigious Silicon Valley tech incubator Y Combinator, to uncover donations made by employees at the FAANG firms: Facebook, Apple, Amazon, Netflix, and Google.
- GovPredict found that workers at these tech giants have backed the Democrats to the tune of millions of dollars, while donations to the Republicans have been paltry in comparison.
- In fact, more than 90% of the $40 million donated by big tech employees to political causes since 2004 has gone to the Democrats.
- Staff at Google's parent company Alphabet were collectively the biggest funders of Democratic candidates and causes.
- Democrats had a near-monopoly on donations from staff at Netflix, accounting for 98% of worker contributions to political parties.
- In fact, all of the tech firm employee donations hit a high in 2016, except Amazon, GovPredict found.
Ask HN: How did you decide where to live?
- Ultimately our decision to live here was based on the high population yet low population density, the growing tech scene, the cleanliness of the city, and the low crime rate.Those are all great qualities, but I've learned a lot along the way about more things that are important.
- The super high prices out there are less than ideal of course, but living in San Francisco already taught me that it's not a deal breaker (plus I'll finally save some energy with the heater turned off)So, hopefully I'll make cool friends and find that Oahu is a great fit.
Elon Musk beat a world record for rocket launches in 2018. Here's every history-making SpaceX mission of the year.
- Most of SpaceX's missions are fairly standard: Launch a payload into orbit, and then try to land the 16-story rocket booster on a concrete pad or a drone ship in the ocean.
- This launch of a bus-size Hispasat spacecraft (a telecommunications satellite) was the 50th flight of SpaceX's Falcon 9 rocket, a low-cost yet money-making workhorse for the company.
- The mission marked the first flight of SpaceX's Falcon 9 Block 5 model, which has a booster that's designed to be launched, landed, and reused perhaps 100 times.
- It launched a nearly 12,000-lb satellite into an orbit high above Earth, but the company did not try to land its typically reusable booster.
- SpaceX eventually plans to use its Falcon 9 rocket to launch astronauts, but NASA requires that the redesigned tank fly at least seven times before any people are onboard.
Top tech companies like Google and Facebook let employees try out different jobs, and experts say that strategy can yield major benefits
- "They want to feel that the great work that they're doing is recognized, that they're not going to stay in a role too long without having expanded responsibilities or perhaps a title change." That is to say, millennials may indeed see themselves as job-hoppers, just not company-hoppers.
- Internal mobility may be more common in tech than in other industries, not solely because employees skew younger, but also because tech companies tend to be "progressive" and "leading-edge," said Alexandra Dickinson, career expert and membership strategy lead at personal finance company SoFi. What's more, said Jenny Blake, a career coach, former Googler, and the author of "Pivot," tech companies may be more accustomed to an environment of change than some older, more established institutions.
- Eventually, a spot opened up and Blake made her case: She'd been training to be a coach, she had a popular blog, and she'd been working on a 20% time project at Google, which has since morphed into the global "Career Guru" program.
Uber, Lyft, China and more — top tech investment bankers share their biggest hopes and fears for IPOs in 2019
- Tech IPOs could break new records in 2019 as US bankers prepare for some of the largest private companies in the world to make their big stock market debuts.
- Despite a blockbuster lineup of Silicon Valley success stories, like Uber (reportedly weighing a $120 billion valuation) and Airbnb (last valued at $31 billion), there's one big question on everyone's minds: How will stock market volatility impact IPOs?
- The stock market sell off in October was the worst Wall Street has seen in seven years, and some IPO-ready companies even put on the breaks to avoid going public in a down market, bankers said.
- But insiders also expect a healthy pipeline of smaller software startups with deal sizes around the $200 million mark — companies which didn't quite make it public in the big enterprise tech spree of 2018, when bigger names like Dropbox and DocuSign entered the public markets.
Apple's big campus announcement had a very specific audience — Trump
- A month later, Cook — along with top leaders from Google, Facebook, Amazon, and other big tech companies — went to Trump Tower to meet with the then-president-elect in person.
- Trump had said before the election that he wanted Apple to do manufacturing in the United States, which most experts say is impossible for a product like the iPhone.
- Trump had also gone on the record multiple times saying that Apple planned to build "three big plants" in the United States — a claim that Apple has never confirmed nor denied, although it does not make sense.
- So while Apple couldn't say it was building manufacturing plants, like Trump wanted it to say, it could do the next best thing: tout new high-quality jobs and offices it was creating.
Johnson & Johnson knew for decades that asbestos lurked in talc Baby Powder
- A Reuters examination of many of those documents, as well as deposition and trial testimony, shows that from at least 1971 to the early 2000s, the company's raw talc and finished powders sometimes tested positive for small amounts of asbestos, and that company executives, mine managers, scientists, doctors and lawyers fretted over the problem and how to address it while failing to disclose it to regulators or the public.
- In two cases earlier this year - in New Jersey and California - juries awarded big sums to plaintiffs who, like Coker, blamed asbestos-tainted J&J talc products for their mesothelioma.
- A third verdict, in St Louis, was a watershed, broadening J&J's potential liability: The 22 plaintiffs were the first to succeed with a claim that asbestos-tainted Baby Powder and Shower to Shower talc, a longtime brand the company sold in 2012, caused ovarian cancer, which is much more common than mesothelioma.
Could Microsoft release a desktop Linux?
- After testing the waters for years, Microsoft has launched its first service, Azure Cloud Switch, that's based on Linux.
- Those are all enterprise and cloud moves." True, but remember Microsoft now enables you to run many Linux distros within Windows using Hyper-V and Windows Subsystem for Linux (WSL).
- True, Wine doesn't enable all Windows applications to run on Linux.
- In addition, for several years now, Microsoft's WSL developers have been working on mapping Linux API calls to Windows and vice-versa.
- With Microsoft doing all it can to get customers to move to cloud-based apps from shrink-wrapped programs, the underlying desktop operating system loses its importance.
- So, by switching to Linux, or offering Lindows as an alternative to "Classic Windows," Microsoft could save Windows development money and create a more stable and secure desktop operating system.