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Articles related to "creator"


Meet the company that turned YouTube's Ryan ToysReview into a business empire making $22 million per year

  • Pocket.Watch acts as an agent for Kaji's brand, "Ryan's World," and has invested in building an empire around the YouTube star.
  • The company brought the "Ryan's World" brand to Colgate, Nickelodeon, Bonkers Toys, Roku, and Walmart, expanding Kaji off YouTube.
  • Tucker credits Bonkers, the toy manufacturing company which produced the "Ryan's World Giant Mystery Egg," with Ryan ToysReview branding, for taking the first "leap of faith" in Kaji.
  • Pocket.Watch works closely with Nickelodeon, Walmart, Target, and Amazon, looking at data and trends to see what's working and where to move next, Tucker said.
  • Tucker said Pocket.Watch tracks data on Generation Alpha to stay ahead of the curve and listens closely to what kids are consuming.
  • She said Pocket.Watch is anticipating changes to Google within the next year that could affect its kids-focused creators.

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Shonda Rhimes signs podcast deal iHeartMedia

  • Shondaland, the production company founded by “Scandal” and “Grey’s Anatomy” creator Shonda Rhimes, has signed a deal to create a new slate of podcasts for iHeartRadio over the next three years.
  • As part of the deal, Shondaland is launching a new division called Shondaland Audio, with executive Sandie Bailey in charge of day-to-day operations.
  • Rhimes will be involved as well, overseeing the development of the new podcasts.
  • This partnership seems particularly noteworthy since Rhimes helped to kick off the current wave of huge streaming deals for content creators when she signed with Netflix two years ago.
  • There haven’t been quite as many eyebrow-raising deals in the podcasting world — but the Obamas did sign with Spotify a few months ago.

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