Unlike other upcoming rivals that it has either acquired or destroyed, Facebook has failed to neutralize TikTok despite launching a competitor, Lasso, two years ago.
There is no proof that Microsoft has figured out how to succeed in this particular space and that it will do a better job with TikTok. Facebook would consider itself lucky to have such a competitor.
With Facebook facing antitrust scrutiny in Congress alongside Amazon, Apple, and Alphabet, Microsoft’s planned acquisition of TikTok help the social media giant deflect accusations of being a monopoly.
Other ByteDance products include Douyin (the Chinese TikTok), content discovery platform Toutiao, YouTube clone Xigua Video, Indian social media platform Helo, and Indonesia’s news and content app Babe.
Given TikTok’s phenomenal success in such a short time, Facebook would be better off battling a competitor whose strength lies in enterprise-facing products and services rather than ByteDance.