When Publicis Group purchased marketing-tech firm Epsilon for $4.4 billion earlier this year, observers gawked over the high price but also questioned if the acquisition would lead to conflicts of interest with competing holding companies and marketers that don't work with Publicis.
As more marketers ask for proof that digital ads drive sales and the momentum behind regulation laws grows, large holding companies are cutting the number of advertising and marketing tech companies they're working with.
During Omnicom's quarterly earnings call on Wednesday, CEO John Wren said that the company looked at buying Epsilon and Acxiom but decided they wouldn't meet clients' needs and suggested that IPG and Publicis' acquisitions create bias for marketers.
IPG's chief data and technology officer Arun Kumar, for his part, said in addition to selling data to marketers, agencies can also use these data companies to help marketers build products and practices to capture first-party data.
Atlanta-based software firm Ebix said today it is acquiring online travel booking company Yatra through a merger deal at an enterprise value of $337.8 million as they look to strengthen their position in India and footprints worldwide.
Once the acquisition has completed, Yatra will become part of Ebix’s EbixCash travel portfolio — which also includes Via and Mumbai-based Mercury — and will continue to serve customers under the Yatra brand, the two companies said.
Yatra, which went public in 2016 following a reverse-merger with a listed company, Terrapin 3 Acquisition Corporation, counts Reliance Industries-owned Network18 and Reliance Capital, Macquarie Group and Rotation Capital among its shareholders.
The U.S.-based company’s Indian subsidiary has also acquired stakes in remittance provider Weizmann, online cab hiring platform AHA Taxis, B2B marketplace Routier, travel business Centrum Direct, and e-learning firm Smartclass.
The company is raising 330 million yuan from the public offering and plans to spend the money on upgrading its big data capabilities so it can deliver more personalized content and services to users.
Over time, the WordPress site blossomed into a public platform where people share guides to purchasing products of all sorts — from baby milk formula to Nikon’s latest lens — and where to get the best deal.
That’s why both Alibaba and Tencent — which has backed e-commerce companies JD.com, Pinduoduo and Mogu — threw money at Xiaohongshu (“The Little Red Book” in Chinese), a part marketplace, part social media platform for learning lifestyle trends.
While shoppers on Xiaohongshu are predominantly female as is the case with most Chinese e-commerce services, over half of SMZDM’s users are male, a result largely attributable to its abundant content about hardware and home appliances.