What you need to know in advertising today
- From ad fraud, murky media supply chains, and Facebook and Google sucking up all the industry's oxygen and budgets, digital marketing has seemingly never had more minefields.
- Brands are under increasing pressure to show that their digital ads are not just being seen but are effective.
- Brand-safety concerns have come to light on YouTube and on controversial websites such as Breitbart, while Facebook is dealing with the fallout of the Cambridge Analytica scandal and shutting down third-party data targeting.
- Inspired by her time as CEO at Travelocity, Michelle Peluso implemented the Agile Method, a project management technique used primarily by software engineers.
- Of the more than 7,300 survey respondents, most of whom work in the tech industry, 64.3 percent said they don't think Google should provide a censored search engine.
- The social network's AI lab has teamed up with the NYU School of Medicine for a new research project.
Google Assistant's latest feature delivers just the 'good news'
- The company today announced it’s testing a new Google Assistant feature called “Tell me something good” that will allow users to hear a summary of more uplifting news stories.
- To activate the feature, Assistant users in the U.S. can say, “Hey Google, tell me something good” to kick off the daily briefing of happy stories.
- The stories are selected and summarized by the nonpartisan nonprofit Solutions Journalism Network, an organization that helps train journalists to better cover how people are responding to problems and how those actions can have positive results.
- The feature arrives at a time when many people are feeling overwhelmed by the news, much of which is negative and troubling.
- A dose of good news from Google Assistant won’t solve these problems, as not everyone is aware of the cause of their stress and anxiety, nor will they seek out solutions to make themselves feel better.
Google is Building a Second Intercontinental Cable of Its Own
- The Dunant system, named after Red Cross founder and the first Nobel Peace Prize winner Henri Dunant, will connect a cable landing station in Virginia Beach – close to where Google is building a huge amount of cloud data center capacity – to a landing station somewhere along France’s west coast, relatively close to its data centers in Belgium.
- In recent years, however, global bandwidth demand on the networks operated by the likes of Microsoft, Google, Facebook, and Amazon has grown so much that the companies have found it makes financial sense in some cases to either join cable consortia together with telcos or finance their own systems.
- Scheduled to light up sometime next year, it will connect Chile, where the company has a large concentration of its Latin American data center capacity, and Los Angeles, where a new three-data center Google Cloud availability region came online just this week.
Google Fit redesign adds coaching, pushes heart and leg activities
- Following last week’s quality-focused update to its Wear OS app approval guidelines, Google today announced a major redesign of its Google Fit activity tracking app — its largest update since 2014.
- The redesign, which introduces several major health-focused features, is the product of collaborations between Google, the American Heart Association (AHA), and the World Health Organization (WHO).
- In addition to its internal tracking, Google Fit integrates with Strava, Runkeeper, Endomondo, and MyFitnessPal so you can earn credit for Move Minutes and Heart Points accumulated elsewhere.
- Google’s premise is that encouraging people to walk briskly for 30 minutes, five days a week will enable people to meet AHA and WHO recommended physical activity levels — minimums associated with improved mental well being and sleep, as well as a 40 percent lower rate of type 2 diabetes, a 35 percent lower rate of heart disease, and roughly 20 percent lower rates of colon and breast cancers.
Forget the Saudis: Apple or Google should acquire Tesla
- Google has already had self-driving electric cars on the road for about four years, though it has decided to focus primarily on the software.
- The big automotive manufacturers are claiming they will soon eat Tesla’s lunch, but even the strongest offerings — those of BMW and Mercedes — are merely souped-up cassette players trying to compete with an iPod. Tesla learned the hard way the intricacies of combining legacy automotive technologies with modern software — through trial and error and constant delay.
- Electric vehicles and solar technologies will cause the price of oil to plummet and decimate the value of Saudi oil reserves, so it would lose heavily if its investment in Tesla paid off.
- It needs to enter new markets, and, with its automotive, energy storage, and solar technologies, Tesla would provide them.
Google redesigns Fit to get you moving
- You set your daily goals for each when go through the new onboarding process, and Google will suggest a number that helps you meet the American Heart Association's recommended 150 minutes of cardio activity a week.
- As part of its goal to educate users, Google is incorporating cards that explain things like why bursts of intense cardio activity are good for your health into the new Fit's interface.
- According to the American Heart Association's vice president of policy research and translation Laurie Whitsel, you'll still see benefits if you meet up to 300 minutes of intense cardio activity per week.
- I, for one, am excited to see how much healthier Fit thinks I am the next time I complete a heart-pumping dance session or run out for an emergency cupcake.
Google Fit gets a redesign, adds Heart Points and coaching
- The company’s activity tracking app has been around for a few years now but until today, it pretty much worked and looked that same as on the day it launched.
- Today’s redesign is quite a departure from that old look and feel, though, and it also introduces quite a few new features that help take the service in a new direction.
- The most obvious new feature in the new version is that instead of only focusing on active minutes (or ‘Move Minutes’ as they are called now), Google has now introduces the concept of Heart Points.
- Like before, Google Fit will automatically track your activities thanks to the sensors in your phone or Wear OS watch.
- Based on the screenshots Google has shared so far, the app now provides you with far more details at a glance, without having to dig into timelines (which weren’t all that usable in the old version to begin with).
Google Fit gets all-white redesign, new activity rings
- The new design features two circles that track "Move Minutes" and "Heart Points." Move Minutes are just the old step counter over time, but now separated Heart Points are earned for more vigorous workouts, as detected by accelerometers, speed, manual logging, and the heart-rate monitor of a Wear OS smart watch.
- Any minute of moderate activity above normal walking speed will earn a Heart Point, and Google says you'll get double points for "more intense activities like running or kickboxing." Before, Google Fit let you set any goal threshold for your activity, but with the redesign it is now more guided and is based on the US government's physical activity guidelines.
- Google's blog post says, "It takes just 30 minutes of brisk walking five days a week to reach the AHA and WHO's recommended amount of physical activity, which is shown to reduce the risk of heart disease, improve sleep, and increase overall mental well-being." This more-active movement offers greater health benefits than just incrementing a step counter.
Kotlin 1.2.60 comes with native compiler binaries
- We recommend upgrading to the latest Safari, Google Chrome, or Firefox.
- Create your free GitHub account today to subscribe to this repository for new releases and build software alongside 28 million developers.
- We have now not only the JVM version of Kotlin compiler but also one native system dependent version for every major platform (Linux, macOS, and Windows).
- Those binaries are built with Excelsior JET AOT compiler (https://www.excelsiorjet.com/) and have faster startup time which is suitable for building small files or scripts.
Google Faces Legal Woes After Location Tracking Revelations
- Google is facing a potential class-action lawsuit and calls for an FTC investigation after revelations about its location-tracking practices.
- The Associated Press reported last week that Google stored users’ locations even when “Location History” was turned off on iPhones and Android devices.
- Now a man in San Diego has filed a lawsuit against the company and activists are asking whether the practice conflicts with the company’s 2011 agreement with the Federal Trade Commission.
- It’s seeking class action status for both iPhone and Android users.
- If that status is approved, the lawsuit could represent millions of people.
- Google’s location tracking was already on the radar in Washington.
- In May two senators called on the FTC to look into the company’s practices after a Quartz investigation revealed it was virtually impossible to get Google to stop tracking the location of Android devices.