While two of the stores we visited — Target and Walmart— are not exclusively grocery stores, each has been working on improving its grocery offerings, especially when it comes to e-commerce.
Similarly, Target offers free two-day shipping on orders over $35 and in-store pickup, and it announced earlier this year that it plans to offer same-day delivery of groceries from half of its 1,800 stores using Shipt, a delivery startup it acquired last December.
The remaining stores we visited are more traditional grocery stores.
Whole Foods, which is typically more expensive than Trader Joe's, recently expanded its chain of 365 stores to compete more directly with lower-priced grocers.
Whole Foods 365 is designed to be more accessible and less expensive than a traditional Whole Foods store, and it emphasizes the retailer's private-label brand, also called 365.
The competition between Instacart and McDonald’s is only heating up as the eating habits of consumers continue to change.
Speaking Wednesday during Fortune‘s Most Powerful Women Next Gen Summit in Laguna Niguel, Calif., on Tuesday, McDonald’s senior vice president of corporate strategy Lucy Brady acknowledged that the fast food giant “absolutely” views the popular online grocery delivery service as a competitor.
One way Brady said McDonald’s is looking to meet customer expectations is by analyzing feedback, which will help the company keep up with trends in people’s eating habits.
For instance, McDonald’s customers would rather their french fries be piping hot than cold and stale, which could pose an issue if they happened to order a McDonald’s meal via delivery.
As for Instacart, the company’s vice president of business development Sarah Mastrorocco said that executives are “seeing strong demand” for “ready-to-eat meals” that can be easily heated and quick to prepare.