Grocery delivery startup Instacart has had a complicated relationship with its shoppers, the people it hires to pick up and deliver users’ groceries.
Instacart CEO Apoorva Mehta knows his company has some work to do in order to gain shoppers’ trust.
One of the ways Instacart is trying to tackle the problem: It’s building a new support center in Atlanta to take calls from delivery people who run into issues on the job.
Mehta says he plans to have 300 people working in the support center when it’s up.
Mehta says that while, yes, the idea of delivering other goods beyond groceries is compelling — “We’ve thought about that a lot,” he says — the company doesn’t have any plans to deliver anything but groceries in the near future.