This is a preview of a research report from Business Insider Intelligence.
These characteristics, combined with the industry's transparency issues, make advertising a prime candidate for blockchain solutions.
Through its function as a public database, blockchain can store information about a digital advertisement, like who has created it, while sharing it with everyone else on the network in a verifiable and immutable way.
For digital advertising, that means ad impressions can be tracked along the supply chain, and advertisers can record where an ad is delivered.
In this report, Business Insider Intelligence will explain what blockchain technology is and how it can inject transparency into the advertising supply chain.
Finally, the report will profile companies that are at the forefront of the blockchain advertising space to give advertisers an idea of what blockchain looks like in practice today.