Reddit told The Wall Street Journal that daily usage grew 44 percent year over year for October, a sizable increase on a metric that speaks to just how essential a product it is to its users.
Daily usage of Reddit is being shared for the first time “as a more accurate reflection of our user growth and to be more in-line with industry reporting,” the company told the Journal.
(It is true that social media companies tend to use daily users as their preferred metric; though Twitter, for instance, only switched away from reporting monthly users because that number was dipping, while daily users was growing.) The other reason for the change was to focus on a number that would better help to grow Reddit’s advertising business.
This time last year, the company said it had 430 million monthly users, with 30 percent year-over-year growth.