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Articles related to "reddit"

Reddit shares its daily user figures for the first time

  • The company has revealed its daily active users for the first time, telling the Wall Street Journal that it had 52 million daily active users in October 2020.
  • That’s a 44 percent jump from a year earlier, the community-driven site said.
  • Twitter had 187 million daily users as of last quarter, while Facebook has over 1.82 billion.
  • That figure is still large, though, and Wong was keen to point out that ad revenue is poised to jump 70 percent in 2020 despite volatility from the COVID-19 pandemic.
  • Reddit is growing quickly, and the potential is large.
  • The challenge, as is often the case for Reddit, is to make both advertisers and users feel welcome.
  • Reddit has tools to make those advertisers feel more at home, but it might have to strike a careful balance if it’s going to keep growing.

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Reddit reveals daily active user count for the first time: 52 million

  • Reddit told The Wall Street Journal that daily usage grew 44 percent year over year for October, a sizable increase on a metric that speaks to just how essential a product it is to its users.
  • Daily usage of Reddit is being shared for the first time “as a more accurate reflection of our user growth and to be more in-line with industry reporting,” the company told the Journal.
  • (It is true that social media companies tend to use daily users as their preferred metric; though Twitter, for instance, only switched away from reporting monthly users because that number was dipping, while daily users was growing.) The other reason for the change was to focus on a number that would better help to grow Reddit’s advertising business.
  • This time last year, the company said it had 430 million monthly users, with 30 percent year-over-year growth.

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