Finished in 1973, Sears Tower was, for a time, the tallest building in the Western Hemisphere.
Three decades later, the naming rights to the tower expired.
Sears by then was a far different business from the company that had undertaken the skyscraper project.
Now, 10 years later, Sears is emerging from a traumatic bout with bankruptcy, closing stores by the hundreds and laying off employees by the thousands.
Retail is often an unforgiving industry, and the company's experience over the past decade has been a clear reflection of the importance of avoiding falling behind.
Former CEO Eddie Lampert has been accused by critics — including former executives who spoke to Business Insider's Hayley Peterson in 2017 — of rendering many Sears and Kmart stores crumbling ghost shops in his bid to cut costs and keep the company afloat.