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Articles related to "spirit"


If Everyone Hates Spirit Airlines, How Is It Making So Much Money?

  • The following year, Indigo Partners, a private equity firm with an air transportation focus, became an investor in Spirit and elevated Baldanza to the chief executive role to oversee a transition to a new model borrowing from ultra-low-cost airlines elsewhere, notably Ireland’s Ryanair, Hungary’s Wizz Air, and Malaysia’s AirAsia.
  • Still, the company made an effort to keep its service up to standard, and marketing its cost-cutting in a lighthearted way played into a carefully cultivated irreverent brand: Making the flight cheaper somehow seemed like a fun group experience.
  • Under Fornaro, Spirit became more explicitly focused on improving its reputation in tangible ways, like pledging to fix its embarrassing 68% on-time rate, training its employees better, and just generally offering a “less tawdry” experience.

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