At a press event in New York City, Fitbit executives were covertly wearing the new smartwatches ahead of their keynote, and it was difficult to tell the devices apart from the Apple Watches attendees had been wearing until you start looking for a digital crown.
The features aren’t particularly exciting, especially if you’ve been following Fitbit’s products for awhile, but they’re what you’d expect from a smartwatch trying to take a bite of the wearables market that continues to aggressively grow year over year.
The question is whether the lower-priced Versa will help Fitbit regain some of its steam in the smartwatch market, having just ceded the title of number one US wearable maker to Apple and coming off a disappointing holiday earnings report.
Fitbit has announced new wearables Fitbit Versa, which runs the upcoming Fitbit OS 2.0, and Fitbit Ace. Both are available for preorder today.
Like the Ionic, Versa runs Fitbit OS, the company’s smartwatch operating system.
Fitbit is also launching its first online simulator to let developers test their apps and clock faces for Ionic and Versa without having to buy a device.
Fitbit claims the Ace “makes fitness fun for kids while inspiring the entire family to build healthy habits together and help fight decreasing levels of activity in children.” I cannot picture parents buying Aces for their kids, especially given that most parents today did not grow up with gadgets.
Now it’s up to the marketing team to convince those lazy masses that these devices will motivate them to get fit.